I’m a Creative Director and Founder based in New York. I started my career at Ogilvy when you could still smoke in bars. I’ve worked at a lot of great agencies with a lot of great people. In 2012, I cofounded Working Not Working, which was supposed to be a side project but became an entire job that I loved. We had 20+ amazing employees, two offices, and even won a few awards. Nine years later, we were acquired, which might have been a mistake because I think we need something just like it now more than ever.

So we’ve just launched the Creators Directory as a second act. If you’re a creative professional, brand, agency, or institution that believes in the value of ideas, craft, and community within the creative industry, you should join us.

I also still freelance for agencies and sometimes directly for brands. Call me.

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Working Not Working
A first-of-its-kind creative community for finding collaborators, hires, and happy hours.

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Creators Directory
Mapping the global creative genome to help people make great work happen. Launched August 2026.

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Film / Documentary / Content
A documentary series at WNW called Work With, that taught me that I like to talk to people.

Advertising work
15+ years at agencies like Ogilvy, BBDO, BBH, Dentsu, Havas, RGA, Cliff Freeman, FCB, & Venables Bell

About Me
For starters, this is Alfie.